Creative Direct Marketing

Sony

Nerds' Best Friend.  Led the development of direct marketing creative in promoting AIBO ERS-210, Sony’s iconic pet robot, to affluent geeks.  Our model outperformed all previous “litters”, selling 40,000 units in less than 4 weeks.

 
 
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Invitation to launch event at Sony Metreon San Francisco

 
 

Flyer with detachable url tags placed in SOMA and Silcon Valley geek hubs